One of Twitch’s hottest streamers mentioned on Friday that he was becoming a member of a rival streaming platform, Kick, in a big blow to the Amazon-owned website and an indication of its more and more strained relationship with content material creators.

Félix Lengyel, a Canadian recognized on-line as xQc, is signing a two-year, roughly $70 million contract, with incentives that would push the full to about $100 million, mentioned his agent, Ryan Morrison.

Mr. Lengyel’s deal — about as massive because the two-year contract extension signed by the Los Angeles Lakers’ LeBron James final 12 months — may shake up the economics of the net leisure world.

“This is more than most professional athletes and megastars,” Mr. Morrison mentioned. “This is one of the highest deals in entertainment, period.”

Mr. Lengyel, 27, chats with followers, hosts actuality reveals and broadcasts himself enjoying video video games. He has change into a star within the livestreaming world, with almost 12 million followers and the flexibility to draw tens of hundreds of viewers at a given time. By some metrics, he’s the most well-liked Twitch streamer.

“Kick is allowing me to try and do things I haven’t been able to before,” Mr. Lengyel mentioned in an announcement. “I’m extremely excited to take this opportunity and maximize it into new creative and fresh ideas over coming years.”

Top livestream personalities can earn tens of millions of {dollars} and entice communities of loyal viewers by broadcasting their content material, however various them have left Twitch lately, attracted by profitable offers from different platforms like YouTube. And some streamers have complained that Twitch has change into much less attentive to its on-line neighborhood and extra centered on profitability than preserving streamers glad.

Those issues came to a head last fall when Twitch mentioned it will take a much bigger reduce of the income that prime streamers earn from followers who pay to subscribe to their channels. Twitch altered that policy this week and rolled again a current change proscribing the sorts of commercials that streamers may present throughout their broadcasts.

Kick, a streaming platform backed by on-line gaming and playing websites in Australia, like Easygo Gaming and Stake.com, a web-based on line casino, was launched this 12 months and is emphasizing its streamer-friendly insurance policies. It takes solely 5 % of streamers’ earnings from subscriptions, in contrast with the 50 % reduce that Twitch takes. As a start-up, Kick is ready to function at a loss, mentioned Ed Craven, the corporate’s chief government.

Mr. Lengyel might be anticipated to primarily produce content material for Kick, however he won’t be locked into an unique contract with the positioning and will pop up on YouTube or TikTok sometimes, Mr. Craven mentioned. Mr. Lengyel nonetheless plans to seem on Twitch, although not almost as usually as he did earlier than signing the cope with Kick.

Kick is averaging 110,000 livestreams a day, nonetheless dwarfed by Twitch’s seven million month-to-month streamers and 31 million day by day viewers. But it has grown shortly and attracted different stars.

“This is about creating something which is really centered around the creator itself and forming a community that is really built around them and not just solely around a corporate structure,” Mr. Craven mentioned. “We don’t feel like we really have a right to dip into your pockets and take a split of that.”