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ds for 3 beauty clinics in Turkey have been banned within the UK for “irresponsibly trivialising” the choice to go overseas for surgical procedure.
An advert for AsproMED, seen in May, learn: “Are you ready to unleash your inner beauty, dear friend? Look no further than AsproMED, your trusted partner in the realm of medical tourism! Let us guide you towards the path of radiant transformation!”
The advert included a photograph of a slim girl holding a balloon whereas she pointed to her abdomen, along with a smaller illustration of a gastric balloon in a abdomen, whereas textual content beneath said: “4, 5 Stars Hotel + Travel to Istanbul + Professional Team.”
An extra picture featured the Hagia Sophia skyline with a number of boats in entrance of it.
The second advert, for ClinicHaus Health, featured the caption “Rhinoplasty surgery, one of the most successful doctors in the world … Fill out the form now for the big summer campaign VIP transfer 5 star package Holiday in the most beautiful city in the world.”
A 3rd advert for Erdem Clinic said: “Don’t let your nose overshadow your face. Get the look you dream of with Nose Job treatment. Choose to be the greater beauty that you can be,” whereas further textual content provided as much as 30% reductions on mixed operations.
The Advertising Standards Authority (ASA) investigated the advertisements, all paid for on Facebook and seen in May, for making irresponsible claims and misleadingly omitting details about the necessity for medical pre-consultations.
The AsproMed and Erdem clinics didn’t reply to the ASA’s investigations.
ClinicHaus Health mentioned it had authorized certification and authorisation from the Turkish authorities, and as a part of the medical tourism trade provided summer season offers every so often.
Meta mentioned it didn’t have any touch upon the advertisements.
An ASA spokesman mentioned: “We know that consumers are increasingly looking at going abroad for cosmetic surgery due to cost or ease of access and, while many people may be happy with the results, there are still inherent risks.
“That’s why it’s so important that ads for these services aren’t misleading or irresponsible, and why this is a high priority area for the ASA.
“Advertisers targeting people in the UK need to ensure that they’re following the Code, even if the service isn’t based here. They mustn’t trivialise the decision to get cosmetic surgery or put people under pressure to take up time limited offers. They should also make clear the need for a pre-consultation, including where it will take place.
“We’re continuing to monitor the situation, with more investigations underway, and we’re preparing further regulatory action for the near future.”
