Live gigs are the highest occasions adults select to spend their cash on, based on analysis. A ballot of two,000 adults, who attend dwell occasions, discovered they like a live performance (63 p.c) over theatre reveals (14 p.c).

In truth, 43 p.c would fortunately sack off an evening within the pub with friends in favour of a gig – and one in ten would even miss a buddy’s wedding ceremony.

Meanwhile, 80 p.c mentioned the music scene is an important issue for dwelling in any metropolis, highlighting the importance dwell reveals have on metropolis dwellers.

It additionally emerged as many as 88 p.c mentioned dwell music experiences positively affect their psychological well being.

The analysis was commissioned by mobility tremendous app FREENOW, which is supporting the way forward for dwell music by means of its “Ride for Music” marketing campaign, by donating £1 per trip to Music Venue Trust – all passengers must do is “opt in” to make sure the donation is made, at no further value.

In help of the marketing campaign, Ed Sheeran mentioned: “Like so many musicians, I started out playing in grassroots music venues.

“They are such a vital part of the music ecosystem. Without them, I definitely would not have had the chance to hone my craft and become the artist I am today.

“I applaud the Ride for Music campaign and hope it raises loads of money for the Music Venue Trust, who work tirelessly to both protect and promote these wonderful spaces.”

The research discovered 68 p.c of these surveyed have been hit by the cost-of-living disaster, impacting the variety of occasions they’ve attended thus far this yr.

As a outcome, Music Venue Trust’s newest report revealed 16 p.c of grassroots music venues will shut by the top of 2023 – with 125 venues having closed their doorways for good within the final yr.

Michelle de Maat, for FREENOW UK, which is committing to a minimal donation of £200,000, mentioned: “Music has such a positive impact on people’s lives and on their mental wellbeing – so supporting live music and preserving venues is key to making city life more vibrant for all.

“By contributing to the resilience of these vital spaces during such challenging times, we aim to ensure that the stages remain lit, and artists have a place to showcase their talent.

“Ultimately, this supports our users, drivers, and all those who rely on these exceptional venues and a thriving nightlife throughout the country.”

It additionally emerged 84 p.c take pleasure in discovering new music by means of the gigs they go to.

And virtually two-thirds of respondents want a sense of intimacy within the reveals they attend, preferring to observe acts in smaller venues – in comparison with only one in 4 (24 p.c), who would moderately see a widely known performer in an even bigger venue.

However, 48 p.c had no concept that grassroot music venues are closing down.

The research additionally revealed that 62 p.c have booked tickets to see a present off-the-cuff, and 80 p.c like the thought of attending an impromptu gig within the coronary heart of a metropolis.

But 48 p.c battle to behave spontaneously, probably lacking out on a lot of dwell music alternatives.

The analysis, performed through OnePoll, additionally discovered the everyday live performance buff has been to just about 4 gigs this yr, with three extra deliberate for the rest of 2023.

Mark Davyd, founder and CEO of Music Venue Trust, added: “FREENOW’s Ride for Music initiative gives every music fan in the UK an opportunity to play a role in directly supporting grassroots music venues.

“People can make a genuine difference in helping to prevent venue closures, support artists, crew, and staff – becoming part of the solution, and helping the whole music and night-time economy.”