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Rick Astley re-records iconic monitor with unsuitable lyrics for listening to consciousness marketing campaign

Rick Astley has re-recorded his legendary track Never Gonna Give You Up with the unsuitable lyrics, as a part of a listening to consciousness marketing campaign.

The new model of the monitor makes use of lyrics folks have beforehand misheard and to attempt to encourage them to get their listening to checked.

Astley was additionally fitted with listening to aids for the Specsavers-led marketing campaign.

New lyrics from the 1987 single embrace “You wouldn’t catch nits from any other guy” and “Your aunt’s been naked”.

Astley stated: “I had nice enjoyable re-recording the track with Specsavers and discovering the amusing methods folks have misheard my track.

“It felt weird singing different lyrics, but I’m pleased to be raising awareness of hearing loss, as there is still a stigma around this.”

He added he had been noticing modifications in his listening to, so just lately acquired it examined.

“It showed I have some hearing loss, which I was not fully aware of,” he stated.

“It’s most likely a results of enjoying the drums as a child and dealing within the music trade, so that they’ve given me my first listening to aids.

“It’s important to remember that everyone’s hearing is different. Some people lose high notes, others lose low frequency sounds.

“I’d encourage anybody to get their listening to examined in the event that they discover any modifications, so they do not lose the sounds or music they love.”

Rick Astley in the studio re-recording Never Gonna Give You Up
Image:
Rick Astley within the studio re-recording Never Gonna Give You Up

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Astley was given two listening to aids – one was a receiver-in-canal, and the opposite an invisible-in-canal.

A survey carried out by Specsavers discovered one-in-three folks recognised modifications of their listening to during the last 10 years – however 57% did nothing to handle it.

The similar analysis discovered one-in-six blamed listening to the unsuitable track lyrics on struggling to listen to, with 56% of them admitting they did nothing to get it checked.

Image:
Rick Astley acting at Glastonbury

Specsavers audiologist Gurleen Brar, who carried out Astley’s listening to check, stated: “Specsavers understands that we all hear differently because we care for more ears across the UK than anyone else.

“We consider that everybody deserves to listen to life in their very own distinctive method, and we’re decided to assist shut the 10-year hole that exists presently.

“The quicker we understand the way that we hear, the quicker we can act when we notice changes which will help minimise any long-term impact.”

Content Source: news.sky.com

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