Richard Hunter at interactive investor mentioned: “Keeping buying costs low has had a optimistic affect on the group’s market share, however after all this comes at a value
to Sainsbury itself. Since March, for instance, the corporate has invested £118 million on worth reductions. The ferocity of competitors, significantly within the
grocery store enviornment, is nicely established and reveals little signal of abating, such that the group might want to hold a continuing lid on costs as a way to stay within the combine.”