HomeGross sales stoop at Superdry in 'difficult' buying and selling atmosphere

Gross sales stoop at Superdry in ‘difficult’ buying and selling atmosphere

Julian Dunkerton, the founder and CEO, stated: “The unseasonal weather through the early autumn led to a delayed uptake of our Autumn/Winter range and this impacted sales in the first half of the year. Whilst we have seen modest signs of improvement through the recent spell of colder weather, current trading has remained challenging, and this is reflected in the weaker than expected business performance. The operational progress we have made in the first half has been more encouraging with the IP sale for the South Asian region and strong progress on our cost efficiency programme.”

Content Source: www.commonplace.co.uk

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