Vivek Ramaswamy, the rich entrepreneur looking for the Republican Party’s presidential nomination, has stopped spending cash on cable tv advertisements, a marketing campaign consultant stated on Tuesday.

With simply weeks to go till the Iowa caucuses kick off the voting for the nomination, Mr. Ramaswamy’s marketing campaign is sustaining its whole promoting outlays, Tricia McLaughlin, a spokeswoman for the marketing campaign, stated. However, it’s shifting away from conventional tv towards different strategies of voter outreach for a “higher return on investment,” she added. NBC News first reported the marketing campaign’s halt in TV advert spending.

“We’re just following the data,” Ms. McLaughlin stated in an announcement, including that “we are focused on bringing out the voters we’ve identified — best way to reach them is using addressable advertising, mail, text, live calls and doors to communicate with our voters.”

She identified the large sums which have already been sunk into the presidential marketing campaign, saying that “$190 million in traditional advertising has been spent in this race nationally. Polls have barely changed.”

It is nonetheless an abrupt shift in technique for Mr. Ramaswamy’s marketing campaign, which has spent millions on advertising. The Ramaswamy marketing campaign reserved about $1 million in tv advertisements in Iowa final month — almost double what his marketing campaign and an allied tremendous PAC spent within the prior month.

But Mr. Ramaswamy has struggled to make headway in Iowa, regardless of the extreme spending and a packed schedule of marketing campaign appearances. He estimated to reporters final month that he had spent round $20 million on his run to that time.

He maintains a distant fourth place in state polls, with lower than 10 p.c assist. His approval rankings amongst Republicans nationally have additionally steadily declined since September, and his disapproval rankings amongst all Americans hit a new peak in national polls.

He has just lately pushed right-wing conspiracy theories in marketing campaign appearances. He has referred to as the Jan. 6, 2021, attack on the Capitol an “inside job,” claimed that the 2020 election was stolen by “big tech” and advised that the “great replacement theory” was Democratic coverage.

Ms. McLaughlin famous that the Ramaswamy marketing campaign would proceed to area some advertisements by means of digital tv suppliers — for instance, YouTube TV.