Cristiano Ronaldo has been hit with a $1bn (£791m) class motion lawsuit for his involvement in selling non-fungible tokens.

The Portuguese footballing legend had launched his personal assortment of NFTs by means of Binance, the world’s largest crypto alternate, within the run-up to final 12 months’s World Cup.

NFTs are a type of digital artwork with various ranges of uniqueness, and Ronaldo’s vary featured animated statues depicting iconic moments in his life.

Some of the rarest collectibles had offered for as much as $10,000 (£7,900), however aggrieved prospects declare his endorsement led them to make expensive and unsafe investments.

This lawsuit comes every week after Binance reached a $4bn (£3.2bn) settlement with US regulators – sparking the shock resignation of Changpeng Zhao as CEO.

The billionaire, referred to as “CZ”, has pleaded responsible to breaking anti-money laundering legal guidelines and will face jail time when he’s sentenced subsequent 12 months.

According to the lawsuit, Binance’s NFT gross sales had been pushed “with the willing help and assistance of some of the wealthiest, powerful and recognised organisations and celebrities across the globe” – together with Ronaldo.

It is alleged that on-line searches for Binance surged by 500% after the footballer’s assortment was introduced, and his premium non-fungible tokens offered out in every week.

Court filings additionally declare Ronaldo ought to have disclosed how a lot he was paid for the high-profile partnership.

Ronaldo and Binance are but to publicly touch upon the lawsuit – and simply two days in the past, the previous Manchester United participant stated he was “cooking something up” with the embattled buying and selling platform.

Demand for NFTs has plunged in latest months following a dizzying bubble that noticed photos of cartoon rocks promote for hundreds of thousands of {dollars} – with everybody from Donald Trump to Snoop Dogg launching their very own collections.

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Crypto may never recover after FTX collapse

This is just not the primary time that celebrities have confronted authorized motion over their ties to crypto corporations, with the trade rocked by a slew of bankruptcies and scandals.

A-listers together with the comic Larry David, tennis star Naomi Osaka and NFL participant Tom Brady are being sued for his or her function in selling the doomed crypto alternate FTX, which went bust in November 2022.

Millions of individuals stay locked out of their financial savings, with a court convicting FTX CEO Sam Bankman-Fried of utilizing buyer deposits to make dangerous bets with out their data final month.

The one-time billionaire faces as much as 110 years behind bars when he’s sentenced subsequent March.