He added that rises are actually stalling, with costs on the retailer’s 100 hottest merchandise falling over the most recent quarter.
Products like bread, butter, milk, pasta and rooster have seen value cuts in current months as falls in prices additional down the availability chain move by to clients.
Nevertheless, it comes amid an ongoing investigation by the UK’s competitors watchdog into accusations supermarkets are profiteering from greater costs and whether or not wholesale value reductions are showing on cabinets shortly sufficient.
On Tuesday, Sainsbury’s posted a sharper soar in grocery gross sales over the previous quarter as shopper demand grew.
It revealed that whole retail gross sales excluding gasoline elevated by 9.8% over the 16 weeks to June 24, in contrast with the identical interval a 12 months earlier.
Sainsbury’s stated grocery gross sales jumped by 11% because the volumes purchased by customers returned to development, pushed by a “particularly strong performance over bank holidays and warmer weather towards the end of the quarter”.
Mr Roberts stated: “We are putting all of our energy and focus into battling inflation so that customers get the very best prices when they shop with us, particularly now as household budgets are under more pressure than ever.
“Food inflation is starting to fall and we are fully committed to passing on savings to our customers.
“Customers are choosing us when they want to celebrate and we grew ahead of the market over Easter, the Coronation and the bank holidays.”
Sainsbury’s revealed that its common merchandise enterprise, which sells merchandise comparable to know-how and white items, noticed gross sales rise 4%, pushed by a 5.1% soar at its Argos operation.
The replace from Sainsbury’s additionally got here a day after the Competition and Markets Authority (CMA) stated drivers paid practically £1 billion extra for gasoline at supermarkets final 12 months because of elevated margins.
The watchdog reported an estimated mixed further price of “around £900 million” for patrons of Asda, Tesco , Sainsbury’s and Morrisons.
Mr Roberts stated he welcomed proposals by the CMA aimed toward bettering transparency in gasoline costs.
“As we said at the Business Committee, we are very positive about the suggestion about having to provide up-to-date transparent pricing,” he stated.
“We will always be the cheapest or second cheapest for fuel in any location.”
