H
einz has created a brand new sauce for the quarter of shoppers who imagine it acceptable to eat pasta with ketchup.
The new Tomato Ketchup Pasta Sauce is the primary of the model’s pasta sauces to include ketchup, which makes up 10% of the product alongside 84% tomato puree and different components resembling vinegar, olive oil and herbs and spices.
Heinz stated it settled on 10% as a way to obtain the style of ketchup whereas additionally making certain the flavours combined nicely with the pasta sauce.
While some may say it’s ridiculously improper, we expect it’s merely, ridiculously good
A survey of two,000 UK shoppers for Heinz discovered that greater than half (59%) thought-about it unacceptable to place ketchup on pasta.
However, 24% had no objection to the concept of utilizing the condiment as a sauce, with these almost definitely to be open to it aged between 18 and 34.
Some 29% have beforehand tried including ketchup to their pasta, with 8% doing so commonly and 11% often.
Heinz new ventures director Caio Fontenele stated: “Never say never! Whether ketchup was originally intended to go on pasta or not, we couldn’t help but listen to the love our fans share on social media for the combination.
“So, we’ve brought together our Heinz Pasta Sauce and Heinz Tomato Ketchup to give you the pasta sauce we’ve all been dreaming of. While some might say it’s ridiculously wrong, we think it’s simply, ridiculously good.”
The limited-edition sauce might be accessible from October 4 at Tesco supermarkets nationwide and heinztohome.co.uk for 4 weeks for a really helpful retail worth of £2.50.
Opinium surveyed 2,000 UK adults in September.
