Weeks after OpenAI launched its ChatGPT chatbot final 12 months, Sam Altman, the chief government of the substitute intelligence start-up, launched a lobbying blitz in Washington.

He demonstrated ChatGPT at a breakfast with greater than 20 lawmakers within the Capitol. He known as for A.I. to be regulated in non-public conferences with Republican and Democratic congressional leaders. In all, Mr. Altman has mentioned the quickly evolving expertise with at the least 100 members of Congress, in addition to with Vice President Kamala Harris and cupboard members on the White House, based on lawmakers and the Biden administration.

“It’s so refreshing,” stated Senator Richard Blumenthal, Democrat of Connecticut and the chair of a panel that held an A.I. hearing last month that includes Mr. Altman. “He was willing, able and eager.”

Technology chief executives have usually averted the highlight of presidency regulators and lawmakers. It took threats of subpoenas and public humiliation to steer Mark Zuckerberg of Meta, Jeff Bezos of Amazon and Sundar Pichai of Google to testify earlier than Congress in recent times.

But Mr. Altman, 38, has run towards the highlight, in search of the eye of lawmakers in a method that has thawed icy attitudes towards Silicon Valley firms. He has initiated conferences and jumped on the alternative to testify in last month’s Senate hearing. And as a substitute of protesting rules, he has invited lawmakers to impose sweeping guidelines to carry the expertise to account.

Mr. Altman has additionally taken his present on the street, delivering an identical message about A.I. on a 17-city tour of South America, Europe, Africa and Asia. In latest weeks, he has met with President Emmanuel Macron of France, Prime Minister Rishi Sunak of Britain and Ursula von der Leyen, president of the European Commission.

“We think that regulatory intervention by governments will be critical to mitigate the risks of increasingly powerful models,” Mr. Altman stated in final month’s Senate listening to.

His appeal offensive has put him in an necessary seat of affect. By participating with lawmakers early, Mr. Altman is shaping the controversy on governing A.I. and educating Washington on the complexities of the expertise, particularly as fears of it develop. Taking a web page out of latest historical past, he’s additionally working to sidestep the pitfalls that befell social media firms, that are a relentless goal of lawmakers, and to pave the way in which for A.I.

His actions could assist cement OpenAI’s place on the forefront of a debate on A.I. regulation. Microsoft, Google, IBM and A.I. start-ups have drawn battle traces on proposed guidelines and differ on how a lot authorities interference they need of their business. The fissures have led different tech chiefs to plead their circumstances with the Biden administration, members of Congress and world regulators.

So far, Mr. Altman’s technique seems to be working. U.S. lawmakers have turned to him as an educator and adviser. Last month, he gave a briefing on ChatGPT to dozens of members of the Senate Select Committee on Intelligence and the House A.I. caucus. He has proposed the creation of an independent regulatory agency for A.I., licensing of the expertise and security requirements.

“I have a lot of respect for Sam,” stated Senator Mark Warner, Democrat of Virginia, who hosted Mr. Altman for dinner with greater than a dozen different senators final month.

But how lengthy such good will can final is unsure. Some lawmakers cautioned towards changing into overly reliant on Mr. Altman and different tech leaders to educate them on the explosion of new A.I. technologies.

“He does seem different, and it was nice for him to testify,” stated Senator Josh Hawley, the rating Republican within the Senate listening to. “But I don’t think we ought to be too laudatory of his company just yet.”

OpenAI stated that with the good thing about studying from the tech business’s previous errors, it wished to bridge the information hole between Silicon Valley and Washington on A.I. and assist form rules.

“We don’t want this to be like previous technological revolutions,” stated Anna Makanju, OpenAI’s head of public coverage, who leads a small workforce of 5 coverage specialists. Mr. Altman, she stated, “knows that this is an important period, so he tries to say yes to as many of these kinds of meetings as possible.”

Mr. Altman has been sounding the alarm over A.I.’s potential dangers for years whereas additionally speaking up the expertise. In 2015, whereas main the start-up incubator Y Combinator, he co-founded OpenAI with Elon Musk, the chief government of Tesla, and others. He wrote in a weblog put up on the time that governments ought to regulate essentially the most highly effective instruments of A.I.

“In an ideal world, regulation would slow down the bad guys and speed up the good guys,” he wrote.

Mr. Altman has lengthy held the view that it’s higher to have interaction early with regulators, Ms. Makanju stated.

In 2018, when OpenAI revealed a statement on its mission, it promised to place a precedence on security, which implied the involvement of regulators, Ms. Makanju stated. In 2021, when the corporate launched DALL-E, an A.I. software that creates pictures from textual content instructions, the corporate despatched its chief scientist, Ilya Sutskever, to showcase the expertise for lawmakers.

In January, Mr. Altman traveled to Washington to talk at an off-the-record breakfast with members of Congress organized by the Aspen Institute. He answered questions and previewed GPT-4, OpenAI’s new A.I. engine, which he stated was constructed with higher security measures.

Mr. Altman has stunned some lawmakers along with his candor about A.I.’s dangers. In a gathering with Representative Ted Lieu, Democrat of California, at OpenAI’s San Francisco workplaces in March, Mr. Altman stated A.I. may have a devastating impact on labor, lowering the workweek from 5 days to at least one.

“He’s very direct,” stated Mr. Lieu, who holds a level in pc science.

Mr. Altman visited Washington once more in early May for a White House assembly with Ms. Harris and the chief executives of Microsoft, Google and the A.I. start-up Anthropic. During the journey, he additionally mentioned regulatory concepts and considerations about China’s improvement of A.I. with Senator Chuck Schumer of New York, the bulk chief.

In mid-May, Mr. Altman returned for a two-day marathon of private and non-private appearances with lawmakers, beginning with a dinner hosted by Mr. Lieu and Representative Mike Johnson, Republican of Louisiana, with 60 House members on the Capitol. Over a buffet of roast rooster, potatoes and salad, he wowed the group for 2 and a half hours by exhibiting ChatGPT and answering questions.

“Write a bill about naming a post office after Representative Ted Lieu,” he typed into the ChatGPT immediate that appeared on a giant display, based on Mr. Lieu. “Write a speech for Representative Mike Johnson introducing the bill,” he wrote as a second immediate.

The solutions had been convincing, Mr. Lieu stated, and elicited chuckles and raised eyebrows from the viewers.

The subsequent morning, Mr. Altman testified on the Senate listening to about A.I.’s dangers. He introduced a listing of regulatory concepts and supported proposals by lawmakers, together with Mr. Blumenthal’s thought of shopper danger labels on A.I. instruments that will be akin to vitamin labels for meals.

“I’m so used to witnesses coming in and trying to persuade us with talking points,” Mr. Blumenthal stated. “The difference with Sam Altman is that he is having a conversation.”

After the listening to, which lasted three hours, Mr. Altman briefed the Senate Intelligence Committee on A.I.’s safety dangers. That night, he spoke at Mr. Warner’s dinner on the Harvest Tide Steakhouse on Capitol Hill. (Mr. Altman is vegetarian.)

He has additionally benefited from a partnership between OpenAI and Microsoft, which has invested $13 billion in the start-up. Brad Smith, Microsoft’s president, stated he and Mr. Altman supplied one another suggestions on drafts of memos and weblog posts. The firms additionally coordinated messaging forward of the White House assembly, Mr. Smith stated.

“Any day that we can actually support each other is a good day because we’re trying to do something together,” he stated.

Some researchers and rivals stated OpenAI had an excessive amount of affect over debates on A.I. rules. Mr. Altman’s proposals on licensing and testing may gain advantage extra established A.I. firms like his, stated Marietje Schaake, a fellow on the Institute for Human-Centered Artificial Intelligence at Stanford and a former member of the European Parliament.

“He’s not only an expert, he’s a stakeholder,” Ms. Schaake stated.