Matthew Jones, Studio PDP Architects, “This visionary project is poised to reshape this iconic shopping destination. We have built on the urban language of the road to create a rich, characterful elevation – it’s not just about the users of the building, it’s very much giving back to the people passing by, the local community, the pedestrians on the street. It’s an intelligent, mature, understated design, a much-needed addition to one of London’s most richly historic streets.”