Another of London’s impartial monetary public relations businesses is to be offered for tens of hundreds of thousands of kilos in a deal that can underline rising company demand for communications companies.

Sky News understands that Powerscourt Group, which was based by Rory Godson, a former journalist, in 2004, is getting ready to an settlement to be purchased by Morrow Sodali, a US-based stakeholder advisory agency.

City sources mentioned Morrow Sodali, which is itself backed by the personal fairness large TPG, was anticipated to announce the deal this week.

One added that it might in the end be value as a lot as £50m.

Powerscourt has steadily climbed the rankings of UK monetary PR corporations within the 20 years because it was based, appearing for shoppers equivalent to Entain, the playing group, Airbus and THG, the net well being and sweetness retailer.

It is at the moment dealing with mandates for the previous BP chief government Bernard Looney and the previous NatWest Group boss Dame Alison Rose, each of whom stepped down in controversial circumstances this 12 months.

In current years, it has diversified to supply political recommendation, digital engagement and consulting on environmental, social and governance points.

The agency’s takeover will proceed a pattern which has seen sizeable offers involving a number of of its rivals during the last 12 months.

Finsbury, based by the previous Financial Times journalist Roland Rudd, offered a minority stake to KKR, the personal fairness large, earlier this 12 months.

Tulchan, one other impartial agency arrange by Andrew Grant, was offered to Teneo, a bigger US-based agency providing companies together with restructuring and insolvency recommendation, for about £35m.

Mr Godson declined to remark.