Meta Platforms Inc – the proprietor of Facebook, WhatsApp and Instagram – is about to launch a Twitter-like app referred to as Threads.

Threads has been billed as Instagram‘s text-based dialog app and can permit customers to maintain the identical username and comply with the identical accounts as they do on the photo-sharing platform.

The app is obtainable to pre-order on the Apple App Store with photographs of the brand new product exhibiting a dashboard that appears just like Twitter.

It seems the app might be free and has not one of the new restrictions Twitter has introduced.

“Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow,” the outline on the App Store says.

It is about to be launched on Thursday, simply days after Twitter’s govt chair Elon Musk introduced a short lived cap on how many posts customers can learn on the positioning.

Musk additionally introduced a slew of restrictions on Twitter, together with the have to be verified to make use of TweetDeck.

The modifications, which Musk stated have been designed to handle information scraping, have sparked a fierce backlash from Twitter customers and advert consultants stated they’d undermine new CEO Linda Yaccarino, who began within the function final month.

Read extra: Who is new Twitter chief executive Linda Yaccarino?

Several apps just like Twitter together with Bluesky and Mastodon have grown in recognition since Musk purchased the social media website for greater than £34bn ($44bn) in October.

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Meta chief Mark Zuckerberg and Musk have engaged in a weird rivalry with the pair agreeing to a physical cage struggle final month.

Responding to a Tweet in regards to the new app, Musk stated: “Thank goodness they’re so sanely run.”