Lise Klaveness was just a few weeks into her put up because the president of Norway’s soccer federation final 12 months when she determined to begin saying the quiet components out loud.

Rising from her seat among the many delegates at FIFA’s annual congress in Qatar, Klaveness strode purposefully to the raised dais the place officers had, for the higher a part of an hour, provided little past perfunctory feedback concerning the males’s World Cup that might be staged within the Gulf nation later that 12 months. There had been speak of procedural issues, and updates on the monetary particulars.

Klaveness, one of many few girls in soccer management, had different themes on her thoughts. Addressing issues that for years had dogged FIFA, soccer’s world governing physique, she spoke about moral questions, about migrant workers, concerning the rights of women and homosexual individuals. She spoke of the accountability of the (principally male) officers within the room to make sure that soccer maintain itself to the next ethical and moral normal when it selected its leaders and the websites for its largest competitions.

By the time Klaveness had completed about 5 minutes later, she had, in sometimes direct type, issued a problem to FIFA itself.

But she had additionally made herself a goal.

Almost as quickly as she had returned to her seat, an official from Honduras requested to talk. He bluntly instructed Klaveness that the FIFA Congress was “not the right forum or the right moment” to make such remarks. A number of moments later, she was assailed by the pinnacle of Qatar’s World Cup organizing committee, who instructed her she ought to “educate yourself” earlier than talking out.

“Ever since that speech in Doha so many people, and powerful people, want to tell me to calm down,” she stated, describing how on a number of excessive profile conferences the place she, and the Norwegian federation, have been obliquely and open criticized in a way that she contends is a calculated effort to muzzle her.

Far from being cowed, Klaveness, who performed on Norway’s nationwide workforce earlier than changing into a lawyer and a choose, has continued to talk, and continued to problem soccer’s orthodoxy that delicate issues ought to stay behind closed doorways.

“Politically it made me a bit more exposed, and maybe people want to tell me, ‘Who do you think you are?’ in different ways,” Klaveness, 42, stated in an interview earlier than the Women’s World Cup. Openly elevating questions on human rights and good governance, she stated, additionally “came with a price.”

She additionally believes her positions mirror these of her federation, and her nation. And she says she is not going to cease urgent them. “I’m very motivated,” she stated, “and the day I’m not, I’ll quit. I have nothing to lose.”

Klaveness’s type — so out of step with soccer’s conservative traditions — has been questioned even by a few of her closest allies.

“It’s maybe not the most strategic because it was very confronting,” Gijs de Jong, the secretary basic of the Dutch soccer federation, stated of Klaveness’s speech in Qatar. De Jong has labored carefully with Klaveness over the previous two years, and he stated he shares lots of the identical frustrations over FIFA’s file on following by way of on its said commitments, notably after they concern human rights.

But whereas he acknowledged soccer may afford to face a couple of onerous questions, he instructed a extra diplomatic method was what produces outcomes.

“I learned in the last six, seven years that you have to stay connected,” he stated. “And the risk of bringing such a confronting speech is that you lose connection with the rest of the world. And I think that’s the danger of this approach.”

Klaveness stated she has been instructed “not to exaggerate at least a thousand times” by different soccer leaders. They have inspired her to talk in what she describes as an “indoor voice,” to be extra diplomatic, to work in another way. But she stated that’s tough “when you have 100 years of proof of no change.”

“I think she is very, very popular in Norway because she never hides and she never lies and she speaks a language that everyone can understand,” stated the coach of Norway’s males’s workforce, Stale Solbakken. “I think also that football needs voices that can dare to confront the men’s world that football is.”

Earlier this 12 months, Klaveness determined to problem conference once more by standing in elections for a spot on the governing board of UEFA, European soccer’s governing physique, towards male candidates, as an alternative of in search of election the one place reserved for girls. She was soundly crushed, however afterward most popular to see the positives from the votes — 18, from Europe’s 55 member nations — she obtained.

“I see it as one-third of the presidents of UEFA want change — 18 of them voted for this,” she stated. There stays important resistance from soccer’s high leaders to her priorities, she stated, “but underneath them there are a lot of people reaching out.”

Soccer stays infused by what Klaveness described as “a culture of fear,” a chilling impact that retains officers, conscious they may very well be ostracized and lose prestigious and infrequently well-paid roles, from talking out. For Klaveness, the dialog remains to be value having.

The plight of migrant staff in Qatar, for instance, continues to be a priority. In March, FIFA promised to review whether or not it had any ongoing duties in policing soccer tasks if its statutes on human rights had been breached. European officers enlisted Klaveness and De Jong to hitch a FIFA committee on the matter, however now months have handed with none affirmation about how the committee will function, Klaveness stated. Letters and messages for updates, she stated, are met with a now acquainted response: “Let me get back to you.”

Klaveness rejected the concept any of the stands she has taken make her an activist, as some declare, or detract from her position as a soccer chief, one thing that can undoubtedly entice elevated scrutiny ought to Norway’s nationwide groups proceed to battle on the sphere.

Norway’s males’s workforce, blessed by a proficient era that features Erling Haaland and Martin Odegaard, couldn’t participate in protests on the Qatar World Cup as a result of it didn’t qualify. The girls’s workforce, which options the previous world participant of the 12 months Ada Hegerberg, was humbled, 8-0, by England eventually 12 months’s European Championship,and opened the World Cup final week with a loss to New Zealand, which had by no means received a recreation within the match.

Rather than distract her, Klaveness stated the problems and platforms she an Norway’s federation and groups have championed are instantly associated to the sport, notably with regards to questions on inclusivity.

She stated she is making an attempt to set an instance, to indicate different soccer leaders that they are often greater than what the world has come to anticipate of them, greater than the ocean of males in fits that normally fills the resort lounges and convention halls every time FIFA involves city.

She has traveled to New Zealand together with her spouse, and three younger youngsters all below 10, and has instructed different officers within the Norwegian contingent that they’ll deliver their households with them, too.

“It’s a big issue for me and us at Norway federation,” she stated, explaining how the journey commitments inherent in soccer’s management roles have made it onerous to recruit girls, and made it “easy for people to say women don’t want the job.”

Klaveness, whose time period as federation president expires in March 2026, is aware of her time is proscribed. She is just not ready to hold onto the position for the sake of staying in soccer, she stated. But whereas she is there, she’s going to proceed to talk up. And that continued this week.

Her present focus is the prize cash on the Women’s World Cup. Before the match, FIFA introduced that taking part gamers could be assured 30 p.c of the $110 million prize cash on provide, and a minimal of $30,000 per participant. Some nationwide federations, together with England’s, look like utilizing FIFA’s provide as cowl to withhold supplemental bonus funds. And final week FIFA’s president, Gianni Infantino, declined to ensure the cash would finally get to the gamers. Per FIFA guidelines, he stated, the cash will probably be paid to the federations, suggesting the proposed bonuses have been a suggestion and never a assure.

“He could and should be clear that it’s an obligatory payment,” Klaveness stated. “Why would you ever say it’s not that straightforward?”