Scarlett Johansson has change into the newest high-profile sufferer of a seemingly unauthorised deepfake advert.

A model of the Marvel actress created utilizing artificial intelligence (AI) reportedly appeared in a web based promotion for a agency referred to as Lisa AI, which lets customers create avatars and pictures utilizing textual content prompts.

A lawyer for Johansson stated the corporate had used her likeness with out permission, utilizing footage from a marketing campaign she did with fundraising firm Omaze.

The advert was seen on X, previously often called Twitter, however seems to have since been eliminated.

Variety reported that the promo had included a disclaimer underneath the picture of Johansson, which stated: “Images produced by Lisa AI. It has nothing to do with this person.”

But Johansson’s lawyer Kevin Yorn warned: “We do not take these things lightly.

“Per our common plan of action in these circumstances, we are going to take care of it with all authorized treatments that we are going to have.”

Sky News has contacted Lisa AI for comment.

The company’s free app remains available on Apple‘s App Store and the Google Play Store.

Johnson joins the likes of Tom Hanks and Tom Cruise in having her likeness leveraged by advertisers utilizing AI.

Last month, Hanks informed his 9.5 million Instagram followers not to fall for an ad that appeared to make use of his face however was really a deepfake.

YouTuber MrBeast has additionally warned of an iPhone rip-off utilizing his face to lure folks in.

Read extra:
Can AI do my job?
How AI could transform the future of crime

AI has been a major issue in the recent Hollywood strikes, with each US actors and writers calling for elevated safeguards towards unauthorised use of their likenesses and works.

The concern of deepfakes has additionally been on the agenda at this week’s AI safety summit in the UK, amid considerations it may wreak havoc throughout main elections subsequent 12 months – together with in Britain and the US.