A music expertise firm which helps artists to obtain fairer royalty funds is including Sir Elton John to its repertoire of well-known {industry} backers.

Sky News has learnt that Sir Elton, whose look at this yr’s Glastonbury Festival drew a tv viewers of hundreds of thousands, and his husband, David Furnish, are among the many traders in a brand new funding spherical for Audoo.

City sources stated the $5m (£4.1m) injection can be introduced publicly on Tuesday.

The capital-raising provides Sir Elton’s title to these of ABBA’s Bjorn Ulvaeus and MPL Ventures, Sir Paul McCartney’s funding firm, as backers of the 5 year-old enterprise.

Audoo, which was established by former musician Ryan Edwards, goals to handle the perennial problem of public efficiency royalties, as a way to guarantee musicians are rewarded when their work is performed in public venues.

Mr Edwards is reported to have been motivated to arrange the corporate after listening to his personal music performed at soccer stadia and in bars, with none cost for it.

Estimates counsel that artists lose out on as a lot as $3bn globally in unaccounted royalties annually.

London-based Audoo makes use of a monitoring system – which it calls an Audio Meter – to recognise songs performed in public venues, and which is alleged to have a 99% success fee.

It has struck what it describes as industry-first partnerships with organisations together with the music licensing firm PPL/PRS to trace and report songs performed in public efficiency areas reminiscent of cafes, hair salons, retailers and gymnasiums.

The Audio Meter is now current in ten nations throughout 4 continents, based on Audoo.

The addition of Sir Elton, whose remaining gig of his farewell tour occurred in July, cements Audoo’s share register’s standing as arguably one of the vital star-studded of any British start-up.

In a press release despatched to Sky News, Sir Elton stated: “Working as a musician might be seen as all glitz and glamour however for the overwhelming majority of artists, particularly new and rising acts, this is not the case.

“It’s often brutally unfair and this sadly extends into being paid correctly.

“Right now, artists usually are not being paid precisely for his or her performs as a result of the info merely does not exist.

“People have given up on their dreams and we’ve lost talent and future stars because of this disparity.

“That’s why we have invested in Audoo and their world-class expertise, to assist create a extra clear system for everybody, and in the end to maintain the music alive.”

The latest funding round takes the total amount of money raised by Audoo since its launch to $22m.

Mr Edwards has spoken of his desire to establish a major presence in Europe and the US because of their status as the world’s biggest recorded music markets.

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“Being in a position to attract on the help of artists in our mission to revolutionise the royalty area has been key to Audoo’s success, and we’re extremely proud to welcome much more icons to help within the subsequent stage of our journey,” Mr Edwards said.

“With Elton and David’s strategic funding, we will proceed to champion and ship a fairer, and extra clear music {industry} for creatives to learn for generations to come back.

“We look forward to welcoming more international partners, licensees and creators to join us on this industry-changing journey.”

Audoo has moved in latest months to recruit a number of heavyweight {industry} figures, together with the appointment of Nigel Elderton, a music publishing veteran, as its chairman.