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The Nice Cornish Bake Off? Greggs faces battle with native pasty makers because it eyes Cornwall growth

Greggs says it desires to open new shops in Cornwall and the South West of England – in a transfer that might put the bakery chain toe-to-toe with conventional Cornish pasty makers.

The firm’s boss, Roisin Currie, says the corporate is on monitor to open 150 new outlets nationwide this 12 months – and will open much more if the precise websites change into accessible.

She says the corporate is especially fascinated with new websites in Cornwall and different areas of the South West of England.

Julie Martin from Pengenna Pasties prepares their version of a Cornish pasty in their bakery in Bude on September 9 2008 in Cornwall, England
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It is about to open its fourth store in Cornwall, at a enterprise park in Saltash, right now.

But Greggs – based in Tyneside in 1939 and famed for its sausage rolls and steak bakes – will face a aggressive grab-and-go market within the county, the place the Cornish pasty has been a staple for tons of of years.

“The opening strategy is going to plan and the new location in Cornwall is a key part of that,” Ms Currie stated.

“Obviously we are a brand that started from the North and the natural growth of the business from there means there are some parts of the country, such as in Cornwall and the South West, where we see more scope to open sites.”

Greggs presently operates round 2,300 outlets throughout the UK – and hopes to increase to greater than 3,000 as a part of its long-term progress technique.

Quite a few new websites within the firm’s progress plan goal vacationers and motorists, with openings at forecourts and repair stations.

Read extra:
Greggs plans to open new stores despite elevated pay and energy costs
Greggs wins battle to sell late-night sausage rolls in Leicester Square

In May, the bakery chain revealed in May that gross sales surged by almost a fifth over the beginning of 2023 – regardless of the cost-of-living disaster.

It stated its low-cost meals remained “compelling” to cash-strapped shoppers.

“We’re looking very positively towards the summer and hopefully this warm weather will mean more people out and about, and ultimately looking for somewhere to eat,” Ms Currie stated.

Content Source: news.sky.com

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