The largest cricket followers stay in London and the West Midlands – residence to 2 of the UK’s most well-known grounds, Lord’s and Edgbaston. A survey of two,000 adults discovered 61 % of these within the capital are followers – effectively above the nationwide common of 40 %.
The West Midlands (44 %) and the North West (41 %) are different hotspots for the sport.
And 51 % of 18-24-year-olds are cricket followers – larger than every other age group. This was adopted by these aged 25-34, with 43 % of this age group being self-confessed cricket lovers.
Mark Vile, from worth comparability web site Compare the Market, which is sponsoring The Hundred and commissioned the analysis, mentioned: “There’s so much to love about the game of cricket.
“Across the country, there’s huge support for the game, which goes from strength to strength. From close and thrilling games to strategic gameplay and tactics, there’s something for everyone to love.”
The analysis additionally discovered Londoners suppose they’ve the very best data of the sport – with 37 % claiming to have an excellent or good understanding.
Those within the North West are additionally sufficiently brushed up on their data of bat and ball, with 26 % believing they’ve an excellent grasp.
And the highest methods followers hold updated with matches and occasions embody on TV (66 %), sports activities web sites and apps (55 %), and social media (32 %).
It additionally emerged that among the many 33 % of respondents who’ve youngsters, aged between seven and 18-years-old, simply 36 % reckon they’ve a greater understanding than their little one.
And 47 % felt that if on-line avid gamers performed or talked concerning the recreation, their youngsters would change into extra within the sport.
It comes as Compare the Market and The Hundred have teamed up with three social media video avid gamers throughout the course of the event, to commentate on some key video games.
Among the celebrities are Captain Puffy, SMajor, and Solidarity Gaming, who’ve greater than three million followers between them throughout their social media platforms.
Captain Puffy mentioned: “I didn’t know much about cricket before I got into The Hundred, but I’m getting to grips with it pretty quickly and turning into quite the fan.
“It’s such a fast-paced game, and it’s been amazing to be a part of and educate my community along the way.”
Mark Vile, from Compare the Market, added: “It has been great opening up The Hundred to a new and younger audience in this way with the help of our gamers, allowing for a new generation of fans to soak up the electrifying atmosphere the game has to offer.
“We look forward to engaging more fans throughout the tournament, and experiencing some world-class cricket along the way.”
