TikTok customers can now submit text-only content material, a departure for the social media app recognized for its brief movies.

The new format has been the most recent change to the social media panorama after Twitter rebranded itself as X on Sunday and Meta launched the brand new text-based social media app, Threads, this month.

TikTok introduced the change in a blog post on Monday evening, although some users stated that they first had entry to the text-only format in June.

“With text posts, we’re expanding the boundaries of content creation for everyone on TikTok, giving the written creativity we’ve seen in comments, captions, and videos a dedicated space to shine,” the corporate’s weblog submit stated.

The characteristic permits customers to submit with out the background visuals, resembling movies and photographs, for which TikTok is thought. There didn’t seem like a separate identify for the textual content submit characteristic.

Before the brand new format was launched, customers may sort textual content over video and picture posts in addition to in captions and feedback. Some folks would create their very own text-only posts by sharing screenshots of text-focused content material from outdoors of TikTok, together with from different social media apps and textual content message conversations.

The TikTok textual content posts may be personalized the identical approach that video and photograph posts are, utilizing music, background colours and stickers. People can even tag different customers and add hashtags. Text posts may be as much as 1,000 characters lengthy, a TikTok spokesperson stated in an e-mail. The app will proceed to restrict video descriptions to 2,200 characters and feedback to 150 characters, the corporate stated.

TikTok, which is owned by the Chinese firm ByteDance, gained recognition with its visual- and audio-focused content material, together with the brief movies of individuals dancing and performing skits that turned synonymous with the app in its early days.

More than one billion folks use the app each month, together with 150 million people within the United States, in accordance with TikTok, although entry to it has been restricted by some local and national governments due to safety considerations.

The new TikTok format comes within the wake of different main modifications by the most well-liked social media firms.

This week, Elon Musk rebranded Twitter to X and has began changing the corporate’s trademark hen emblem with a brand new letter emblem each on-line and on the firm’s headquarters. Last July, Twitter stated it had over 237 million each day lively customers.

Meta, the corporate that owns Instagram and Facebook, unveiled Threads, its Twitter competitor, this month. Posts are text-focused, however customers can even share movies and photographs.

Less than every week after its debut, Meta stated that greater than 100 million folks had signed up for Threads. It isn’t clear but if this early success might be sustained.

Threads was launched throughout a time of upheaval for Twitter, which has undergone vital modifications since Mr. Musk purchased it final 12 months.